THE FACE BEHIND THE WORK
Hi, I'm Linda Kirova, an E-Commerce and UX Specialist based in Sarasota, Florida, originally from Bulgaria. I am passionate about crafting digital experiences that are both human-centered and results-driven. I blend eCommerce strategy, thoughtful design, digital advertising and data-driven analytics to boost engagement, drive conversions, and create seamless consumer journeys across platforms like Adobe Commerce, Amazon, and Shopify.
I design and optimize websites, apps, and interactive experiences with a focus on intuitive user flows and immersive experiences. I also manage paid ad campaigns, newsletters, SEO content, and brand strategy, aligning creative storytelling with measurable results. I love turning complex challenges into creative, functional solutions that are both beautiful and effective.
With a dual Master’s degrees, one in Business and Branding from the VCU Brandcenter (2019), where I focused on UX/UI and Experience Design, and another in Digital Arts and Sciences from the University of Florida (2021), specializing in Augmented Reality and Virtual Reality, with an emphasis on UX/UI in 3D environments. A combination that brings strategic vision and technical depth to my work.
I bring a global, empathetic perspective to everything I create. Whether it’s redesigning an Amazon storefront, launching a custom product configurator, or building an interactive interface, I turn ideas into meaningful, human-centered digital experiences that truly connect with people.